The Pumpkin Plan

The Pumpkin Plan

The Pumpkin Plan

A Simple Strategy to Grow a Remarkable Business in Any Field

by Mike Michalowicz

Inspired by an article about how to grow a giant pumpkin, Mike Michalowicz modified the step-by-step approach to grow a business. Applying it successfully to building his own company, he was able to transform it into a multimillion-dollar industry leader. Michalowicz now lays out the process for others to follow in The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. Additional stories from other successful entrepreneurs who have followed the plan are included.

What You'll Learn

In this summary of The Pumpkin Plan, you will learn:

  • How to free yourself from the "sell it — do it, sell it — do it" trap.
  • How to identify and leverage your biggest natural strengths.
  • How to identify your top clients and remove the rest of your less-promising clients.
  • How to get your business into a sweet spot with the right clients, offerings and systematization.
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