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Transform the Business of Your Life and the Life of Your Business
The ability to see the world differently can create significant opportunities, as companies such as Southwest Airlines, FedEx, Charles Schwab and others have demonstrated. But even successful models can ultimately become a prison if they limit your ability to make sense of a changing world, in the way that major airlines failed to fully recognize the threat of upstarts such as Ryanair or that music companies failed to see the opportunities and threats of music file sharing. The Power of Impossible Thinking provides a systematic process to help you understand the importance of mental models, assess whether your models are relevant, what kinds of models are needed, and how to act upon these models more effectively.
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By Jerry Wind, Vijay Mahajan