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The Icarus Deception

The Icarus Deception

The Icarus Deception

How High Will You Fly?

by Seth Godin

Everyone knows the story of Icarus’s father warning him to not to fly too close to the sun, but he ignored the warning and plunged to his doom. The lesson: Play it safe. This idea has been used in the industrial economy. In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership and stories that spread.

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