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The Granularity of Growth

The Granularity of Growth

The Granularity of Growth

How to Identify the Sources of Growth and Drive Enduring Company Performance

by Patrick Viguerie, Sven Smit & Mehrdad Baghai

While growth is a top priority for companies of all sizes, it can be extremely difficult to maintain — especially in today's competitive business environment. In order to achieve this goal, you need to think through the growth challenges your organization faces and follow a detailed approach to uncover, understand and capture potential growth opportunities.

What You'll Learn

  • How to sustain superior value creation in the long run by choosing either to grow or to go.
  • How taking on a more granular perspective allows you to gain real insight into the sources of competitive advantage and growth.
  • How to ensure your organizational model is architected to deliver this granularity without giving away the benefits of scale.
  • How to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.
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