The Four Lenses of Innovation

The Four Lenses of Innovation

The Four Lenses of Innovation

A Power Tool for Creative Thinking

by Rowan Gibson

Rowan Gibson presents an innovation methodology for systematically stretching your thinking, discovering inspiring new insights and producing a portfolio of high-quality ideas and radically new growth opportunities. You will learn how to reverse-engineer creative genius and make radical business innovation an everyday reality using four key business perspectives.

What You'll Learn

  • How innovators from the Renaissance through the present have used the Four Lenses of Innovation.
  • Why patterns are fundamental to innovation.
  • The skills required for seeing the future in the present.
  • The difference between insights and ideas.
  • To apply the Four Lenses systematically to your organization.
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