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The Cluetrain Manifesto

The Cluetrain Manifesto

The Cluetrain Manifesto

The End of Business As Usual

by Rick Levine, David Weinberger, Doc Searls & Christopher Locke

What if the Web marketplace is not really based on click-throughs, cookies and credit cards, but on conversations between human beings, all linked through a network that was created by many and controlled by no one? That is the central question of The Cluetrain Manifesto, a revolutionary way of looking at working that makes hash of corporate assumptions about the nature of online business.

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