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The Brand Bubble

The Brand Bubble

The Brand Bubble

The Looming Crisis in Brand Value and How to Avoid It

by John Gerzema & Edward Lebar

The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

What You'll Learn

  • How to make your brand irresistible to consumers.
  • Why you must embrace the concept that everything is now a marketing channel.
  • How to break through the static, short-term cycle of brand management.
  • Ways to command greater levels of support and more leeway to experiment and explore.
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