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The Airbnb Way

The Airbnb Way

The Airbnb Way

5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

by Joseph Michelli

30-Best Selection Our editors have chosen this book as one of the 30 best business books of the year.

In The Airbnb Way, author Joseph A. Michelli describes how innovative leaders have managed to build a unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy. Michelli shares five essential concepts that underpin outstanding Airbnb experiences and shows how these can be leveraged by any business that wants to deliver technology-aided, human-powered experiences, disrupt an established industry, retain strong market position, or improve sales or service.

In This Summary You'll Learn:

  • How to understand and apply the five concepts to your organization.
  • Airbnb’s strategies and practices that drive customer engagement and loyalty.
  • Proven principles for engaging and inspiring all stakeholders, including those who share resources and services.
  • Inspiring stories of hosts who have mastered the five concepts.
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