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Strategy Maps

Strategy Maps

Strategy Maps

Converting Intangible Assets into Tangible Outcomes

by David Norton & Robert Kaplan

The Balanced Scorecard is a revolutionary performance measurement system that allows organizations to quantify critical intangible assets, such as people, information and culture. Now the people who first developed the Balanced Scorecard, Robert S. Kaplan and David P. Norton, have created a powerful new tool based on their ongoing research. The strategy map allows companies to describe the links between intangible assets and value creation so all aspects of strategy can be implemented in a manner that ensures sustained value creation. The strategy map allows managers to align investments in people, technology and organizational capital for the greatest impact.

What You'll Learn

  • Which organizational processes are most critical for enhancing productivity.
  • How to understand a strategy map and the cause-and-effect relationships between processes and intangible assets.
  • How to manage internal processes to achieve your differentiated value proposition.
  • How to define and measure intangible assets and then integrate and align them with strategy for true value.
  • How to develop a customized strategy map for your company based on your unique strategy and goals.
  • How to plan an implementation campaign based on the strategy map.
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