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Selfish, Scared and Stupid

Selfish, Scared and Stupid

Selfish, Scared and Stupid

Stop Fighting Human Nature and Increase Your Performance, Engagement and Influence

by Dan Gregory & Kieran Flanagan

Behavioral research strategists Dan Gregory and Kieran Flanagan examine the basic instincts of fear, self-interest and simplicity and their impact on the success or failure of a company’s best ideas. They offer three interconnected principles that can be used to head off disengagement inside and outside of a company and to unlock human potential.

What You'll Learn

  • Why we are all selfish, scared and stupid.
  • How and why we should “Think Selfish.”
  • How to make work enjoyable and rebalance fear.
  • The importance of simplicity and making tasks and products easier.
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