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    Selfish, Scared and Stupid

    Selfish, Scared and Stupid

    Selfish, Scared and Stupid

    Stop Fighting Human Nature and Increase Your Performance, Engagement and Influence

    by Dan Gregory & Kieran Flanagan

    Behavioral research strategists Dan Gregory and Kieran Flanagan examine the basic instincts of fear, self-interest and simplicity and their impact on the success or failure of a company’s best ideas. They offer three interconnected principles that can be used to head off disengagement inside and outside of a company and to unlock human potential.

    What You'll Learn

    • Why we are all selfish, scared and stupid.
    • How and why we should “Think Selfish.”
    • How to make work enjoyable and rebalance fear.
    • The importance of simplicity and making tasks and products easier.
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