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How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers
Same Side Selling gives practical steps to overcome sales barriers and turn confrontation into cooperation. Since the authors are a salesman (Ian Altman) and a procurement veteran who understands how companies buy (Jack Quarles), both the buyer’s and seller’s perspectives are baked into every sentence of the book. The aim is to replace the adversarial trap with a cooperative, collaborative mindset. Discover how to sell with integrity from the same side of the table for better results all around.
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