Running Lean

Running Lean

Running Lean

Iterate from Plan A to a Plan That Works

by Ash Maurya

More products are being conceived and created than at any time in history but most of them see little to no success. Attempts at innovation often fail because of wasted time, funds, and effort that are put into developing “the wrong product.” In Running Lean, author and serial product developer Ash Maurya delivers a “systematic process” that promises to determine “product/market fit for your fledgling venture” so that your business project is set up for success from the first step.

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