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A Business Manifesto for Cutting Costs and Boosting Innovation

by Ric Merrifield

It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job.  And we forget about the bigger issue: “what” we are doing and “why” we’re doing it. That’s why we are leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it.

What You'll Learn

  • What the “how” trap is and how to avoid it.
  • How to step back and identify what really matters to the organization.
  • Why predictability can help a business successfully make changes.
  • How to identify hidden connections that might be affecting a company.
  • Why it’s more than OK to outsource.
  • How to unlock hidden sources of value from within your company.
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