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A Business Manifesto for Cutting Costs and Boosting Innovation
It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we are doing and “why” we’re doing it. That’s why we are leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it.
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