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    Real-Time Marketing & PR

    Real-Time Marketing & PR

    Real-Time Marketing & PR

    How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now

    by David Meerman Scott

    In this eye-opening follow-up to The New Rules of Marketing and PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing and PR.

    What You'll Learn

    In this summary of Real-Time Marketing & PR, you will learn:

    • How to develop a business culture that encourages speed over sloth.
    • How to crowdsource product development, naming and even marketing materials.
    • How to engage reporters to shape stories as they are being written.
    • How to deploy technology to instantly engage with customers and buyers.
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