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    Real Influence

    Real Influence

    Real Influence

    Persuade Without Pushing and Gain Without Giving In

    by Mark Goulston & John Ullmen

    In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence — the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: examine your priorities; learn about the key players and what they need; earn their attention and motivate them to hear more; and add value with your questions and action.

    What You'll Learn

    In this summary of Real Influence, you will learn:

    • How to get past the "blind spot" in our brains that makes connecting and influencing impossible.
    • The simple four-step model that will help you connect with people you thought were unreachable.
    • How listening with a real motive to learn and understand will change a relationship instantly.
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