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Powerful Proposals

Powerful Proposals

Powerful Proposals

21 Things You Need to Know to Hit the Ground Running

by David G. Pugh & Terry R. Bacon

"Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time. "Powerful Proposals" goes beyond "This is what we do" documents and takes the reader step by step through designing sales-focused, individual proposals that highlight the firm's tangible benefits to the client.

What You'll Learn

  • How to assess a proposal’s “winner or loser” status and take proactive steps to become a winner.
  • Techniques to address the “Big Four” questions that a proposal must answer to be successful.
  • How to neutralize the issue of price when the firm is not the low-price provider.
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