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    Powerful Proposals

    Powerful Proposals

    Powerful Proposals

    21 Things You Need to Know to Hit the Ground Running

    by David G. Pugh & Terry R. Bacon

    "Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time. "Powerful Proposals" goes beyond "This is what we do" documents and takes the reader step by step through designing sales-focused, individual proposals that highlight the firm's tangible benefits to the client.

    What You'll Learn

    • How to assess a proposal’s “winner or loser” status and take proactive steps to become a winner.
    • Techniques to address the “Big Four” questions that a proposal must answer to be successful.
    • How to neutralize the issue of price when the firm is not the low-price provider.
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