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Persuasion Equation

Persuasion Equation

Persuasion Equation

The Subtle Science of Getting Your Way

by Mark Rodgers

This insightful guide by Mark Rodgers reveals what drives decisions and introduces the persuasion equation –– a powerful combination of factors proven to speed agreement. Learn how to set your persuasion priorities and perfect the five-step persuasion process in order to gain buy-in from those around you.

What You'll Learn

  • The three persuasion precepts and how to set your persuasion priorities.
  • Key heuristics and biases that influence your decision making.
  • To build a convincing business case via quantitative and qualitative reasoning.
  • To build credibility and use verbal and nonverbal “power language.”
  • Why positive self-talk is key to your persuasive efforts.
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