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Nudge

Nudge

Nudge

Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler & Cass R. Sunstein

Every day, we make decisions. Unfortunately, we often choose poorly. Nudge invites us to explore how we make those decisions and how we can be led to make better ones. Drawing on decades of cutting-edge behavioral science research, Richard H. Thaler and Cass R. Sunstein offer an insightful new perspective on how to improve the decisions we make in everything we do. They demonstrate how thoughtful, choice architecture can be established to nudge us in beneficial directions. Nudge is about choices. By learning about choice architecture, you will be able to successfully nudge people toward the best decisions without restricting their freedom of choice.

What You'll Learn

In this summary of Nudge, you will learn:

  • How people make the choices they do.
  • Why people make bad decisions.
  • How government and companies can nudge people in the right direction.
  • What you need to know how to design the best possible choice environment.
  • When people need a nudge.
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