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Naked Conversations

Naked Conversations

Naked Conversations

How Blogs Are Changing the Way Businesses Talk with Customers

by Shel Israel & Robert Scoble

Scoble and Israel argue that every business can benefit from smart "naked" blogging, whether the company is a small town plumbing operation or a multinational fashion house. By ignoring the “blogosphere” you ignore what others are saying about you, they write. The authors have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, case studies and blogger interviews.

What You'll Learn

  • Where the dangers of blogging can be found.
  • How to manage the risks of blogging.
  • How to let consumers talk back to your company.
  • Why your future may depend on your ability to let customers talk back to your company.
  • How blogs can repair corporate image and lost trust.
  • What new technologies should be watched.
  • Why business blogging is incredibly important.
  • What rules companies must follow when blogging.
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