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Making Innovation Work

Making Innovation Work

Making Innovation Work

How to Manage It, Measure It, and Profit from It

by Tony Davila, Marc J. Epstein & Robert Shelton

To compete effectively, you must innovate: Not just once, but consistently, in all your products, services and business functions. But, profitable innovation doesn't just "happen." It must be managed, measured, executed on — and few companies do that well. This summary offers the first real solution: a start-to-finish process for driving growth from innovation. You'll learn how to define effective strategies and organizational structures for innovation, manage innovation more successfully and motivate teams to deliver and infuse metrics throughout every phase of the innovation process.

What You'll Learn

In this summary of Making Innovation Work, you will learn:

  • How to define innovation strategy, design portfolios and encourage value creation.
  • How to match innovation to your overall business strategy.
  • How to generate successful new ideas that drive maximum ROI.
  • How to make innovation truly integral to your company's business mentality.
  • Ways to prevent your company from killing off its best new ideas.
  • How to leverage innovation resources both inside and outside the organization.
  • How to implement the right metrics and the right incentives to drive results.
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