Download a Book Summary for Free!
Building a Brand That Thrives in Turbulent Times
In Irrational Loyalty, author Deb Gabor shows CEOs, VPs, and marketing and branding professionals how to build a brand with customers that are so dedicated that their loyalty is irrational. Customers with irrational loyalty wouldn’t even consider using an alternative brand because they would feel like they were cheating. The way brands build irrational loyalty among their customers is by bonding emotionally. Brands thrive when they have committed relationships with their customers for the long term.
In This Summary You'll Learn:
Buy the book at Amazon
By Stephen Wunker, Jennifer Luo Law
By Joseph Michelli
By Sandy Rogers, Leena Rinne, Shawn Moon
By Allan Dib