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Innovation by Design

Innovation by Design

Innovation by Design

What It Takes to Keep Your Company on the Cutting Edge

by Gerard Gaynor

While many equate innovation with a creative drive found in the best and brightest employees, true innovation is much more than that — it is an organization-wide commitment to openness and communication. It requires a culture that values original thought and that supports new and valuable ideas with principles, policies and appropriate infrastructure, across the entire company. In Innovation by Design, Gerard Gaynor provides sound, practical advice and real-world examples (culled from 45 years of experience) to help you determine whether your organization is doing what it takes to develop innovation as a core competence.

What You'll Learn

  • The types and elements of innovation. Are the innovations you are considering incremental, new-to-market, or breakthrough? What are the things you need to know about each to make sure your resources are put to the best use?
  • The process of innovation. Although there is no set process for innovation there are a number of elements that must be in place in order for an organization to innovate.
  • How to create an innovation-sustaining culture. As organizations consider developing cultures that foster innovation, they must focus on three major areas: people, management and attitude.
  • The building blocks of innovation-friendly infrastructure. Innovation will die without a solid infrastructure to sustain it. The infrastructure includes the organization?s vision, purpose and strategy as well as essential partnerships.
  • How to avoid the Virtual Innovation Prevention Department. Zero in on the people and things (rejection of innovation, an anti-maverick attitude, etc.) that often get in the way of being innovative, and navigate your efforts around or past them.
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