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Impossible to Ignore

Impossible to Ignore

Impossible to Ignore

Creating Memorable Content to Influence Decisions

by Carmen Simon

Many experts have offered techniques on how to improve your own memory but not how to influence other people’s memory - and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, Ph.D., reveals how to avoid the hazards of random recall and deliver just the right amount of content. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

What You'll Learn

  • To view memory from the angle of the future, which is more practical when influencing behavior.
  • To use three key steps to influence memory and decisions.
  • To create distinct, repeatable messages that your customers won’t forget.
  • How to differentiate between expectation and anticipation and why it matters for memorable content.
  • How to retrieve memories through narrative techniques
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