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Are You Playing to Play or Playing to Win?

by George Stalk & Rob Lachenauer

Master strategists George Stalk and Rob Lachenauer predict that business competition will become so fierce over the next 10 years that marginal victories and short-term advantages will not be enough to keep a company thriving. In Hardball, they explain that winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize and even punish rivals. Stalk and Lachenauer turn the experience they have developed during 25 years advising and observing a wide range of companies into a game plan for using hardball techniques.

What You'll Learn

  • Who uses hardball strategies and how have they helped?
  • Under what circumstances does each hardball strategy work most effectively?
  • How can a company orchestrate a hardball attack?
  • What is the meaning of competition for the new generation of business players?
  • Why do great companies stumble when they lose their competitive advantage?
  • What new ideas and strategies do veteran executives have to learn to compete in today's global marketplace?
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