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Grown Up Digital

Grown Up Digital

Grown Up Digital

How the Net Generation is Changing Your World

by Don Tapscott

Chances are you know someone between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen and doing who knows what on Facebook. They're the first generation to have literally grown up digital — and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a baby boomer or Gen Xer: This is your field guide.

What You'll Learn

In this 8-page text and 20-minute audio summary of Grown Up Digital, you will learn:

  • How the brain of the Net Generation processes information.
  • Seven ways to rethink your marketing plan.
  • Eight distinctive attitudinal and behavioral characteristics that differentiate the Net Generation from previous generations.
  • How young people and the Internet are transforming democracy.
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