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    Fusion

    Fusion

    Fusion

    How Integrating Brand and Culture Powers the World’s Greatest Companies

    by Denise Lee Yohn

    Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power. Fusion provides a detailed roadmap for increasing competitiveness, creating measurable value and future-proofing your business.

    What You'll Learn

    In this 8-page text and 20-minute audio summary of Fusion, you will learn:

    • Why culture and brand are the biggest drivers of great results in business.
    • How to find your organization’s purpose and core values.
    • Key strategies to achieve brand-culture fusion.
    • The importance of engaging both customers and employees with your brand.
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