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How Integrating Brand and Culture Powers the World’s Greatest Companies
Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power. Fusion provides a detailed roadmap for increasing competitiveness, creating measurable value and future-proofing your business.
In this 8-page text and 20-minute audio summary of Fusion, you will learn:
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