Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Free
The Future of a Radical Price
Share this summary
About the Summary
In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.
More Summaries
-
Loyalty Myths
Henri Wallard,
Timothy Keiningham,
Lerzan Aksoy,
Terry Vavra
-
Real-Time Marketing & PR
David Meerman Scott
-
Get Different
Mike Michalowicz
-
Buyology
Martin Lindstrom
-
Getting to Aha!
Darshan Mehta
-
Shopper Marketing
Markus Ståhlberg,
Ville Maila