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The Start-Up Plan for Starting Now
Fail Fast or Win Big shows entrepreneurs how to: create a rapid prototype of their product or service; develop a business model instead of a business plan; test it repeatedly with customers so they can spot failure early; continue to refine the model based on customer interactions; leverage their network and resources in order to run lean.
In this 8-page text and 20-minute audio summary of Fail Fast or Win Big, you will learn:
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By Guy Kawasaki
By Keith McFarland