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    Exceeding Customer Expectations

    Exceeding Customer Expectations

    Exceeding Customer Expectations

    What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers

    by Kirk Kazanjian

    While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.

    What You'll Learn

    • The crucial difference between "completely satisfied" and "satisfied" customers.
    • How to hire smart people and train them from the ground up.
    • The traits shared by the most successful managers to keep employees over the long haul.
    • How to develop differentiating features that set you apart from your competition.
    • The six keys to forming effective business partnerships.
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