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Exceeding Customer Expectations

Exceeding Customer Expectations

Exceeding Customer Expectations

What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers

by Kirk Kazanjian

While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.

What You'll Learn

  • The crucial difference between "completely satisfied" and "satisfied" customers.
  • How to hire smart people and train them from the ground up.
  • The traits shared by the most successful managers to keep employees over the long haul.
  • How to develop differentiating features that set you apart from your competition.
  • The six keys to forming effective business partnerships.
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