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Dealing with Darwin

Dealing with Darwin

Dealing with Darwin

How Great Companies Innovate at Every Phase of Their Evolution

by Geoffrey Moore

The Darwinian struggle to deliver profitable products and services ensues as competitive advantage gaps narrow. Geoffrey A. Moore, author of Crossing the Chasm and Inside the Tornado, looks at the challenges faced by today’s companies in this struggle. Moore gives advice to managers and leaders who need to understand their company’s role in its market ecosystem, along with what kind of differentiation will be most rewarded in the marketplace.

What You'll Learn

  • The Economics of Innovation. Innovation can help you neutralize a competitor?s advantages in the marketplace, improve your overall productivity and avoid waste in your business.
  • The Maturation of Offer Categories. Understanding the categorymaturity life cycle will help you determine where your offers are in their development before you set your innovation strategy.
  • Recognizing and Managing Innovation. Knowing the types of innovation is the first step toward managing innovation successfully.
  • Extracting Resources From Context. You must build resources for core differentiating activities by repurposing those resources from other areas of various mission-criticality.
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