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Common Purpose

Common Purpose

Common Purpose

How Great Leaders Get Organizations to Achieve the Extraordinary

by Joel Kurtzman

In this groundbreaking book, business and management expert Joel Kurtzman tackles the central question of leadership. What is common purpose? Common purpose is rarely achieved, but when a leader is able to bring it about, the results are outsized, measurable and inspiring.

What You'll Learn

  • How excellent leaders create a feeling of "we" among the members of their group, team or organization.
  • How to get people to do the right thing on their own and then get them to do it again.
  • How to build a common purpose in a world besieged by failures of leadership.
  • How to create sustainable, healthy organizations.
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