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Citizen Marketers

Citizen Marketers

Citizen Marketers

When People Are the Message

by Ben McConnell & Jackie Huba

“Citizen marketers” are forming growing communities of enthusiasts and evangelists, getting the word out about what products they love or hate.

What You'll Learn

  • What social media is and how it accelerates the spread of ideas.
  • The four types of citizen marketers and what they have in common.
  • Who 1 Percenters are and why they are important to marketing.
  • How two of the most popular Web sites have democratized the tools of self-expression.
  • The three Cs of working with citizen marketers.
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