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Change by Design

Change by Design

Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer's sensibilities and methods are employed to match people's needs with what is technically feasible and a viable business strategy.

What You'll Learn

In this summary of Change by Design, you will learn:

  • How to apply design thinking to abstract, multifaceted problems.
  • How design thinking can be applied to address a wide range of issues and concerns.
  • How to confront the challenges of today in order to create the opportunities of tomorrow.
  • How design thinking has the potential to create meaningful change.
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