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    Career Warfare

    Career Warfare

    Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, chairman and CEO of John Hancock Financial Services, offers the unwritten rules of organizational life, the real truths you need to know in order to build the kind of personal brand that shouts “headed for the top.”

    What You'll Learn

    • How to build a personal brand that reflects what you are really worth.
    • How to work with your boss, no matter where he or she stands in the organization.
    • Why what you know isn't enough - your social skills count, too.
    • Why sometimes you have to acknowledge defeat and move on.
    • Why you sometimes have to take a stand and make enemies.
    • How to handle the isolation that comes with success and not let yourself lose touch with those who really matter - your customers and shareholders.
    • How to handle a major crisis without losing your identity or business.
    • How to take the calculated risks that will let you rise to the top and avoid mediocrity.
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