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Break From the Pack

Break From the Pack

Break From the Pack

How to Compete in a Copycat Economy

by Oren Harari

To excel in the cramped business world today, individuals and organizations must learn when to leave the herd behind and break from the pack with fresh ideas and ahead-of-the-game innovation. Harari provides a four-pronged process in Break from the Pack for moving into the lead and leaving competition behind, while providing lively examples through the “Madonna Effect” and the “Willie Nelson Principle.” In what Harari calls a “Copycat Economy,” it is essential to differentiate as well as dominate in the growing market in order to succeed.

What You'll Learn

  • Ten Compulsions Guaranteed to Keep You Mired in the Pack. Face the things that keep you stuck in the pack and plunge you further into the spiral of Commodity Hell.
  • The Power of Calculated Reinvention. Learn how Madonna and Willie Nelson offer lessons for jumping in front of the pack.
  • Building a Culture of Disciplined Lunacy. Find out how curious, cool and crazy companies do the things it takes to stand out and succeed.
  • Why Davids Beat Goliaths. Discover why companies like Google, Whole Foods and JetBlue actually achieve greater success than their much larger rivals.
  • A 12-Step Recovery Program. Gain a perspective on the kinds of personal leadership that you will need to demonstrate to inspire people to do extraordinary, break-from-the-pack things.
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