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Brand Currency

Brand Currency

Brand Currency

A Former Amazon Exec on Money, Information, Loyalty, and Time

by Steve Susi

Our brave new tech world is causing many people to feel confused and afraid of falling behind. Brand Currency describes how Amazon has come to dominate the new techonomy and what lessons can be learned for other companies. Author Steve Susi explains how a brand is a story. Every customer writes the story of a brand at every interaction with the brand. He describes how customer obsession is Amazon’s key to success.

In This Summary You'll Learn:

  • The keys to Amazon’s success.
  • How your customers earn and spend their currencies.
  • How to best earn and spend your company’s currencies.
  • How loyalty can multiply the effects of the other currencies.
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