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  • Image of Marketing 5.0
    Image of Marketing 5.0

    Technology for Humanity

    by Philip Kotler

    Marketing 5.0 provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

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  • Image of Own the A.I. Revolution
    Image of Own the A.I. Revolution

    Unlock Your Artificial Intelligence Strategy to Disrupt Your Competition

    by Michael Ashley, Neil Sahota

    Artificial Intelligence (A.I.) is here and it will change business and life as we know it.

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  • Image of The Innovator's Dilemma
    Image of The Innovator's Dilemma

    When New Technologies Cause Great Firms to Fail

    by Clayton M. Christensen

    There are "two principles of good management"commonly taught in business higher education: always listen to and respond to the needs of your best customers, and focus investments on those innovations that promise the highest returns.

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  • Image of The Industries of the Future
    Image of The Industries of the Future

    by Alec Ross

    In The Industries of the Future, Ross shows us what changes are coming in the next 10 years, highlighting the best opportunities for progress and explaining why countries thrive or sputter.

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  • Image of Peers Inc
    Image of Peers Inc

    How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism

    by Robin Chase

    A co-founder of Zipcar, Robin Chase, introduces the collaborative economy in which companies and governments are using the Internet’s ability to facilitate collaboration by leveraging expertise, assets and resources outside their sphere of control.

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  • Image of Data-ism
    Image of Data-ism

    The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

    by Steve Lohr

    New York Times reporter Steve Lohr explains how big-data technology has its benefits and its drawbacks, which raises questions about the wider implications for everyone. Lohr lends insight into what’s ahead, suggesting that individuals and organizations will need to exploit, protect and manage data to stay competitive.

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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of Enterprise 2.0
    Image of Enterprise 2.0

    New Collaborative Tools for Your Organization's Toughest Challenges

    by Andrew McAfee

    One of the first business books to tackle Web 2.0, McAfee's treatise on the next wave of social technology remains a good read for its overall business arguments. Enterprise 2.0 is intended for any executive that wants to learn the business applications of the social technology tools that captivate his or her employees and customers alike. There's little doubt that hours are being spent interacting with this technology. McAfee helps executives put

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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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