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  • Image of Power Listening
    Image of Power Listening

    Mastering the Most Critical Business Skill of All

    by Bernard T. Ferrari

    Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help readers become active listeners, able to shape and focus any conversation.

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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of Real-Time Marketing & PR
    Image of Real-Time Marketing & PR

    How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now

    by David Meerman Scott

    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.

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  • Image of Enterprise 2.0
    Image of Enterprise 2.0

    New Collaborative Tools for Your Organization's Toughest Challenges

    by Andrew McAfee

    A Soundview Featured Book Review
    One of the first business books to tackle Web 2.0, McAfee's treatise on the next wave of social technology remains a good read for its overall business arguments. This Featured Book Review is intended for any executive that wants to learn the business applications of the social technology tools that captivate his or her employees and customers alike. There's little doubt that hours are being spent interacting with this technology. McAfee helps executives put

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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Image of Trust Agents
    Image of Trust Agents

    Using the Web to Build Influence, Improve Reputation and Earn Trust

    by Chris Brogan, Julien Smith

    Trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.

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  • Image of Just Listen
    Image of Just Listen

    Discover the Secret to Getting Through to Absolutely Anyone

    by Mark Goulston

    Veteran psychiatrist and business coach Mark Goulston reveals the secret to how to get through to anyone, even when productive communication seems impossible. With this powerful and engaging book, you learn how to: get the attention of a total stranger who you need to know; talk an angry person from an irrational state to receptivity; use the “magic paradox”; and master the critical art of buy-in.

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  • Image of Groundswell
    Image of Groundswell

    Winning in a World Transformed by Social Technologies

    by Charlene Li, Josh Bernoff

    A Soundview Featured Book Review
    The groundswell is defined as a social trend in which people are using technologies to get what they need from each other instead of from companies. The authors explain the groundswell and then lay out basic tools to understand it. The final section of Groundswell shows how you can successfully make use of the groundswell within your company now and in the future. Solid research backs up this timely book.

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  • Image of Citizen Marketers
    Image of Citizen Marketers

    When People Are the Message

    by Ben McConnell, Jackie Huba

    “Citizen marketers” are forming growing communities of enthusiasts and evangelists, getting the word out about what products they love or hate.

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