Book Summaries

The Business Playbook is a guide for the what, who, how, when, and why of building your company’s playbook and making it stick.

According to author Josh Kaufman, “The consensus is clear: MBA programs are a waste of time and money.

In Turnaround, Lisa Gable, turnaround mastermind, offers a clear-headed, straightforward method for getting you back on track.

Minimalism has swept the world. But there’s one area in which the minimalist approach may seem at odds on the surface— the world of entrepreneurship.

Upstream Marketing is a book centered on the best practices, research, case studies, and analysis informed by more than twenty years of experience from its authors in helping transform client brands and businesses.

The Hidden Psychology of Social Networks will help you to make more efficient use of your media buys, establish more thoughtful strategies, develop better creative material, and deliver more effective marketing.

Charlene Li shows that organizations don’t have to be tech startups or have the latest innovations to transform.

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work. This time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous...

Non-Obvious Megatrends is about what it takes to see what no one else sees. It is also about developing a mindset of curiosity and thoughtfulness.