Book Summaries

The Hidden Psychology of Social Networks will help you to make more efficient use of your media buys, establish more thoughtful strategies, develop better creative material, and deliver more effective marketing.

Charlene Li shows that organizations don’t have to be tech startups or have the latest innovations to transform.

A Soundview Featured Book Review
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous...

Artificial Intelligence (A.I.) is here and it will change business and life as we know it.

Non-Obvious Megatrends is about what it takes to see what no one else sees. It is also about developing a mindset of curiosity and thoughtfulness.

In Discernment, you will learn techniques for finding the best opportunities by making great decisions. Author Jeff Dudan draws on personal stories and time-tested techniques to help you become a leader and efficient problem solver.

Find detailed tactics for confronting the commoditization challenge, embracing the advantages of being a Go-To, discovering what a Go-To brand does differently from other companies, and more.

Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself.

Detonate explains how organizations build up bad habits, identifies which ones masquerade as “best practices,” and suggests alternatives that can contribute to winning in the marketplace.