Browse Summaries

Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

Leadership experts Jack Zenger and Joe Folkman detail essential behaviors that anyone can adopt to improve speed and drive organizational effectiveness.

In Winning the Brain Game, author and creative strategist Matthew E. May explains these and other “fatal flaws” of thinking, revealing seven observable problem-solving patterns that can block our best thinking.

In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

Ram Charan provides proven tools to help leaders embrace uncertainty and develop the skills to be better prepared to lead. The attacker’s advantage is the perceptual acuity to detect ahead of others forces that could radically reshape a market space so you can position your business to make the next move first.

David Butler and Linda Tischler share the successes and failures of Coca-Cola as this large, global company learned to use design to create both scale and agility. Regardless of size or industry, the same approach, which is presented in a clear and actionable way, can be used successfully by other businesses.

Jill Dyché provides a new business model for building and strengthening the role of IT. By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT reframes the IT conversation to bring your business and IT teams together in a truly transformative way.

New York Times reporter Steve Lohr explains how big-data technology has its benefits and its drawbacks, which raises questions about the wider implications for everyone. Lohr lends insight into what’s ahead, suggesting that individuals and organizations will need to exploit, protect and manage data to stay competitive.

Strategy and leadership expert Rob-Jan de Jong explains how to develop the ability to see things early and incorporate them into the future of your organization. Anticipate offers proven techniques for looking ahead and exploring potential futures, which can create enormous strategic advantage.