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  • Image of The Attacker’s Advantage
    Image of The Attacker’s Advantage

    Turning Uncertainty into Breakthrough Opportunities

    by Ram Charan

    Ram Charan provides proven tools to help leaders embrace uncertainty and develop the skills to be better prepared to lead. The attacker’s advantage is the perceptual acuity to detect ahead of others forces that could radically reshape a market space so you can position your business to make the next move first.

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  • Image of Grounded
    Image of Grounded

    How Leaders Stay Rooted in an Uncertain World

    by Bob Rosen

    Internationally renowned CEO advisor Bob Rosen proposes a new approach to leadership in Grounded in which leaders at every level can become more self-aware, develop their untapped potential, and drive better results for themselves, their teams and their organizations.

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  • Image of Lost in Startuplandia
    Image of Lost in Startuplandia

    Wayfinding for the Weary Entrepreneur

    by E. Keller Fitzsimmons

    In Lost in Startuplandia, E. Keller Fitzsimmons discusses how getting clear about what is in our control can prepare us to take advantage of our good luck…whenever it comes around.

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  • Image of Adaptability
    Image of Adaptability

    The Art of Winning In An Age of Uncertainty

    by Max McKeown

    Max McKeown's new book harnesses the essence of human survival — the ability to adapt — to help people succeed in business and all other aspects of life. He draws on millions of years of evolution to create a practical and strategic set of rules that take adaption from an involuntary coping strategy to a deliberate winning strategy. Adaptability proves that innovation is important but not enough. The ability to adapt smarter and faster than the situation changes is what...

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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of Real-Time Marketing & PR
    Image of Real-Time Marketing & PR

    How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now

    by David Meerman Scott

    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.

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  • Image of Enterprise 2.0
    Image of Enterprise 2.0

    New Collaborative Tools for Your Organization's Toughest Challenges

    by Andrew McAfee

    A Soundview Featured Book Review
    One of the first business books to tackle Web 2.0, McAfee's treatise on the next wave of social technology remains a good read for its overall business arguments. This Featured Book Review is intended for any executive that wants to learn the business applications of the social technology tools that captivate his or her employees and customers alike. There's little doubt that hours are being spent interacting with this technology. McAfee helps executives put

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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Image of Trust Agents
    Image of Trust Agents

    Using the Web to Build Influence, Improve Reputation and Earn Trust

    by Chris Brogan, Julien Smith

    Trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.

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