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  • Image of The Purpose Economy
    Image of The Purpose Economy

    How Your Desire for Impact, Personal Growth and Community Is Changing the World

    by Aaron Hurst

    Globally recognized entrepreneur Aaron Hurst identifies an emerging Purpose Economy which describes the new context and set of ways in which people and organizations are focused on creating value. Hurst examines three types of purpose that are transforming the economy: personal, social, and societal. This is a guide on how to thrive in the new economy and change the world in the process.

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  • Image of The Growth Map
    Image of The Growth Map

    Economic Opportunity in the BRICs and Beyond

    by Jim O'Neill

    It’s been 10 years since O’Neill conceived of the BRIC acronym. He and his team made a startling prediction: Four developing nations — Brazil, Russia, India and China (the BRICs) — would overtake the six largest Western economies within 40 years. Now, The Growth Map features O’Neill’s personal account of the BRIC phenomenon, how it has evolved and where those four key nations currently stand after a turbulent decade. The book also offers an equally bold prediction about the...

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  • Image of The Coming Jobs War
    Image of The Coming Jobs War

    What Every Leader Must Know About the Future of Job Creation

    by Jim Clifton

    In a provocative book for business and government leaders, Gallup Chairman Jim Clifton describes how this undeniable fact will affect all leadership decisions as countries wage war to produce the best jobs. While the statistics are dire, Clifton remains optimistic about America’s ability to win the jobs war. The Coming Jobs War offers a brutally honest look at America’s biggest problem and a cogent prescription for solving it.

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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of Real-Time Marketing & PR
    Image of Real-Time Marketing & PR

    How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now

    by David Meerman Scott

    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.

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  • Image of Macrowikinomics
    Image of Macrowikinomics

    Rebooting Business and the World

    by Don Tapscott, Anthony D. Williams

    In this follow up to their 2007 bestseller, Wikinomics, Don Tapscott and Anthony Willliams once again use original research to provide new examples of organizations that are successfully embracing the principles of wikinomics to change the world. Find out how in this executive book summary of Macrowikonomics.

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  • Image of Enterprise 2.0
    Image of Enterprise 2.0

    New Collaborative Tools for Your Organization's Toughest Challenges

    by Andrew McAfee

    A Soundview Featured Book Review
    One of the first business books to tackle Web 2.0, McAfee's treatise on the next wave of social technology remains a good read for its overall business arguments. This Featured Book Review is intended for any executive that wants to learn the business applications of the social technology tools that captivate his or her employees and customers alike. There's little doubt that hours are being spent interacting with this technology. McAfee helps executives put

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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Image of Trust Agents
    Image of Trust Agents

    Using the Web to Build Influence, Improve Reputation and Earn Trust

    by Chris Brogan, Julien Smith

    Trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.

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