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  • Image of Costovation
    Image of Costovation

    Innovation That Gives Your Customers Exactly What They Want - and Nothing More

    by Stephen Wunker, Jennifer Luo Law

    Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself.

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  • Image of The Innovator's Dilemma
    Image of The Innovator's Dilemma

    When New Technologies Cause Great Firms to Fail

    by Clayton M. Christensen

    There are "two principles of good management"commonly taught in business higher education: always listen to and respond to the needs of your best customers, and focus investments on those innovations that promise the highest returns.

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  • Image of Create the Future
    Image of Create the Future

    Tactics for Disruptive Thinking

    by Jeremy Gutsche

    In his book, Create the Future, Jeremy Gutsche shares with readers the secrets to unlocking true innovation in a powerful and actionable way.

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