Book Summaries

In Innovating Innovation, David Morey champions the idea of taking a new approach to innovation itself.

Stephen Shapiro, a left-brained engineer in a right-brained world, applied his systems engineering to purposeful innovation.

In Running Lean, author and serial product developer Ash Maurya delivers a “systematic process” that promises to determine “product/market fit for your fledgling venture” so that your business project is set up for success from the first step.

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

In The Innovator’s Spirit, author Chuck Swoboda relates his own experiences with innovation and describes what he calls “the innovator’s spirit”: a kind of attitude and personal energy that each of us has deep down.

Plenty of people dream of becoming entrepreneurs, but what about the aspiring intrapreneurs — the people who want to be creative, innovative, and game-changing in the context of their existing organizations and careers?

Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself.

In The Creativity Leap, Natalie Nixon writes that since humans are hardwired to be creative, it is a competency that anyone can develop.

There are "two principles of good management"commonly taught in business higher education: always listen to and respond to the needs of your best customers, and focus investments on those innovations that promise the highest returns.