Book Summaries

In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.

The entire process of innovation is presented as something confusing, complex, and intimidating in our world today- but that is not truly the case.

In Innovating Innovation, David Morey champions the idea of taking a new approach to innovation itself.

Stephen Shapiro, a left-brained engineer in a right-brained world, applied his systems engineering to purposeful innovation.

In Running Lean, author and serial product developer Ash Maurya delivers a “systematic process” that promises to determine “product/market fit for your fledgling venture” so that your business project is set up for success from the first step.

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

In The Innovator’s Spirit, author Chuck Swoboda relates his own experiences with innovation and describes what he calls “the innovator’s spirit”: a kind of attitude and personal energy that each of us has deep down.

Plenty of people dream of becoming entrepreneurs, but what about the aspiring intrapreneurs — the people who want to be creative, innovative, and game-changing in the context of their existing organizations and careers?

Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself.