Book Summaries

In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.

The entire process of innovation is presented as something confusing, complex, and intimidating in our world today- but that is not truly the case.

The Practice is founded on the principle that writer’s block is a myth. In it, Godin instructs writers, artists, and entrepreneurs in a tested approach to getting unstuck.

Author Matthew Mockridge offers tools and proven methods that will allow you to produce groundbreaking ideas and summon unexpected accomplishments – ones that may change your life forever.

In Initiative Joshua Spodek presents Method Initiative as the cure for the lack of initiative running rampant in our culture.

In The Innovator’s Spirit, author Chuck Swoboda relates his own experiences with innovation and describes what he calls “the innovator’s spirit”: a kind of attitude and personal energy that each of us has deep down.

Plenty of people dream of becoming entrepreneurs, but what about the aspiring intrapreneurs — the people who want to be creative, innovative, and game-changing in the context of their existing organizations and careers?

Sachs introduces counter-intuitive insights that have the power to change the way you work and the way you live your life.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance.