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  • Image of Lies, Damned Lies, and Marketing
    Image of Lies, Damned Lies, and Marketing

    Separate Fact from Fiction and Drive Growth

    by Atul V. Minocha

    In this summary of Lies, Damned Lies, and Marketing, with illustrative examples and reasoning, you will find the insight you need to spot the “leaky holes” draining your marketing dollars.

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  • Image of Getting to Aha!
    Image of Getting to Aha!

    Why Today's Insights Are Tomorrow’s Facts

    by Darshan Mehta

    In Getting to Aha!, Darshan Mehta looks at the underlying dynamics of consumers’ decision-making habits and the overarching sociocultural and technological trends that are influencing these today.

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  • Image of Get Different
    Image of Get Different

    Marketing That Can't Be Ignored!

    by Mike Michalowicz

    The promise of Get Different: Marketing That Can’t Be Ignored is that by the end of reading it, business owners will be ready to make sure they “get noticed and get results in a crowded market–no matter what.”

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  • Image of Survive and Thrive
    Image of Survive and Thrive

    How to Build a Profitable Business in Any Economy (Including This One)

    by John Meese

    Survive and Thrive walks you through nine foundational strategies for building a profitable business in any economy, and each of these can and should help you along the way to success.

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  • Image of Marketing 5.0
    Image of Marketing 5.0

    Technology for Humanity

    by Philip Kotler

    Marketing 5.0 provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

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  • Image of Quantum Marketing
    Image of Quantum Marketing

    Mastering the New Marketing Mindset for Tomorrow's Consumers

    by Raja Rajamannar

    Quantum Marketing is for all businesspeople who seek to understand how rapidly marketing is evolving and what some of the smartest people in the discipline are doing to get ready for this dramatic shift.

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  • Image of The 1-Page Marketing Plan
    Image of The 1-Page Marketing Plan

    Get New Customers, Make More Money, And Stand Out from the Crowd

    by Allan Dib

    In order to build a successful business, you must have a set marketing plan in place

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  • Image of Running Lean
    Image of Running Lean

    Iterate from Plan A to a Plan That Works

    by Ash Maurya

    In Running Lean, author and serial product developer Ash Maurya delivers a “systematic process” that promises to determine “product/market fit for your fledgling venture” so that your business project is set up for success from the first step.

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  • Image of Straight Talk About Public Relations
    Image of Straight Talk About Public Relations

    New Strategies on Social Media and Content Marketing

    by Robert Wynne

    Robert Wynne, the president of a public relations company, explains what public relations is and guides you through the traditional methods, social media communications, and content marketing strategies that will help you reach journalists and other important audiences.

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