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  • Image of Running Lean
    Image of Running Lean

    Iterate from Plan A to a Plan That Works

    by Ash Maurya

    In Running Lean, author and serial product developer Ash Maurya delivers a “systematic process” that promises to determine “product/market fit for your fledgling venture” so that your business project is set up for success from the first step.

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  • Image of Straight Talk About Public Relations
    Image of Straight Talk About Public Relations

    New Strategies on Social Media and Content Marketing

    by Robert Wynne

    Robert Wynne, the president of a public relations company, explains what public relations is and guides you through the traditional methods, social media communications, and content marketing strategies that will help you reach journalists and other important audiences.

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  • Image of Be the Go-To
    Image of Be the Go-To

    How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

    by Theresa M. Lina

    Find detailed tactics for confronting the commoditization challenge, embracing the advantages of being a Go-To, discovering what a Go-To brand does differently from other companies, and more.

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  • Image of The Catalyst
    Image of The Catalyst

    How to Change Anyone’s Mind

    by Jonah Berger

    In The Catalyst, Jonah Berger identifies the key barriers to change and how to mitigate them.

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  • Image of Platform
    Image of Platform

    Get Noticed in a Noisy World

    by Michael Hyatt

    Michael Hyatt, former CEO of Thomas Nelson Publishers, shares the knowledge he has gained from creating an online following of hundreds of thousands by offering step-by-step plans for building your virtual stage.

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  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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  • Image of Return on Impact
    Image of Return on Impact

    Leadership Strategies for the Age of Connected Relationships

    by David Nour

    Return on Impact hands leaders the tools that associations and other membership organizations can wield in order to harness the opportunities of the socially enabled world and ensure their growth in the coming times. David Nour charts the implications of a socially enabled world and the reinvention - in structure and governance, talent acquisition, listening practices, and business and revenue models - that leaders of organizations must undertake to fuel growth in the next decade.

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  • Image of Create Distinction
    Image of Create Distinction

    What to Do When 'Great' Isn’t Good

    by Scott McKain

    In Create Distinction, Scott McKain offers a potent cure for similarity and uniformity — the primary killers of businesses and careers.

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  • Image of Contagious
    Image of Contagious

    Why Things Catch On

    by Jonah Berger

    In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission.

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