Book Summaries

Quantum Marketing is for all businesspeople who seek to understand how rapidly marketing is evolving and what some of the smartest people in the discipline are doing to get ready for this dramatic shift.

In his book Big Enough, author Lee LeFever advises readers to identify exactly how big is big enough when it comes to their businesses.

Artificial Intelligence (A.I.) is here and it will change business and life as we know it.

The Power of Mandate explains the basic principles and philosophy of Mandate Driven Leadership, including creative disruption and sheer willpower, to implement a vision and strategy.

By following six new rules of innovation, you can reset your company’s strategy to become a digital disruptor and carve your future leadership position.

In Running Lean, author and serial product developer Ash Maurya delivers a “systematic process” that promises to determine “product/market fit for your fledgling venture” so that your business project is set up for success from the first step.

Tangible steps to find and safeguard the plans that will deliver the sustainable business-changing impacts - new customers, new relationships, new sources of value and growth - their businesses need.

Plenty of people dream of becoming entrepreneurs, but what about the aspiring intrapreneurs — the people who want to be creative, innovative, and game-changing in the context of their existing organizations and careers?

How I Built This offers invaluable insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.