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  • Image of Getting to Aha!
    Image of Getting to Aha!

    Why Today's Insights Are Tomorrow’s Facts

    by Darshan Mehta

    In Getting to Aha!, Darshan Mehta looks at the underlying dynamics of consumers’ decision-making habits and the overarching sociocultural and technological trends that are influencing these today.

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  • Image of You Are The Brand
    Image of You Are The Brand

    The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

    by Mike Kim

    You Are the Brand isn’t about cultivating some perfect persona of someone with zero faults. It’s about asking basic questions, discovering your own answers, and building your personal brand around them.

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  • Image of The Hidden Psychology of Social Networks
    Image of The Hidden Psychology of Social Networks

    How Brands Create Authentic Engagement by Understanding What Motivates Us

    by Joe Federer

    The Hidden Psychology of Social Networks will help you to make more efficient use of your media buys, establish more thoughtful strategies, develop better creative material, and deliver more effective marketing.

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  • Image of The Airbnb Way
    Image of The Airbnb Way

    5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

    by Joseph Michelli

    Joseph A. Michelli describes how innovative leaders have managed to build a unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy.

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  • Image of Be the Go-To
    Image of Be the Go-To

    How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

    by Theresa M. Lina

    Find detailed tactics for confronting the commoditization challenge, embracing the advantages of being a Go-To, discovering what a Go-To brand does differently from other companies, and more.

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  • Image of Brand Currency
    Image of Brand Currency

    A Former Amazon Exec on Money, Information, Loyalty, and Time

    by Steve Susi

    Brand Currency describes how Amazon has come to dominate the new techonomy and what lessons can be learned for other companies.

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  • Image of Brand New Name
    Image of Brand New Name

    A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

    by Jeremy Miller

    In Brand New Name, Jeremy Miller outlines a total process for executing a naming sprint for your brand, while also identifying key naming strategies that separate truly great brand names from instantly forgettable ones.

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  • Image of Fusion
    Image of Fusion

    How Integrating Brand and Culture Powers the World’s Greatest Companies

    by Denise Lee Yohn

    Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power.

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  • Image of Think. Do. Say.
    Image of Think. Do. Say.

    How to Seize Attention and Build Trust in a Busy, Busy World

    by Ron Tite

    When every person in every department aligns on what they think, do, and say, and with what the organization thinks, does, and says, you’ll achieve total organizational alignment.

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