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  • Image of You Are The Brand
    Image of You Are The Brand

    The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

    by Mike Kim

    You Are the Brand isn’t about cultivating some perfect persona of someone with zero faults. It’s about asking basic questions, discovering your own answers, and building your personal brand around them.

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  • Image of Marketing 5.0
    Image of Marketing 5.0

    Technology for Humanity

    by Philip Kotler

    Marketing 5.0 provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

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  • Image of The Hidden Psychology of Social Networks
    Image of The Hidden Psychology of Social Networks

    How Brands Create Authentic Engagement by Understanding What Motivates Us

    by Joe Federer

    The Hidden Psychology of Social Networks will help you to make more efficient use of your media buys, establish more thoughtful strategies, develop better creative material, and deliver more effective marketing.

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  • Image of The Airbnb Way
    Image of The Airbnb Way

    5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

    by Joseph Michelli

    Joseph A. Michelli describes how innovative leaders have managed to build a unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy.

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  • Image of Brand New Name
    Image of Brand New Name

    A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

    by Jeremy Miller

    In Brand New Name, Jeremy Miller outlines a total process for executing a naming sprint for your brand, while also identifying key naming strategies that separate truly great brand names from instantly forgettable ones.

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  • Image of Fusion
    Image of Fusion

    How Integrating Brand and Culture Powers the World’s Greatest Companies

    by Denise Lee Yohn

    Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power.

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  • Image of Crushing It!
    Image of Crushing It!

    How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

    by Gary Vaynerchuk

    Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of From Individual to Empire
    Image of From Individual to Empire

    A Guide to Building an Authentic and Powerful Brand

    by Laura Bull

    In From Individual to Empire, author Laura Bull provides her years of experience in the music industry, launching major artists’ brands to help you discover your target audience and find your unique position in the marketplace — your brand.

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